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With 32% of French people interested in entrepreneurship and 43% of future entrepreneurs drawn to franchising, the sector is booming—especially among young adults. Yet behind these optimistic figures lies a more complex reality. As the market grows, franchise recruitment becomes increasingly challenging. Being well-equipped to optimize processes and ensure long-term growth is now essential.
Franchising: a sector that still attracts in 2024
Dynamism and appeal of franchising in France
In France, the desire for entrepreneurship continues to captivate a significant portion of the population, with 32% expressing the wish to start their own business*. Franchising stands out as a preferred business model, attracting 43% of future entrepreneurs—a figure that has remained stable for two years. Young adults, particularly those aged 18–24, are the most inclined to embrace this model, with 60% seeing it as a promising path. The franchise model appeals to a wide variety of profiles, including former employees (76%) who see it as an opportunity for career change, often involving a complete shift in sector.
A sector that promotes training
Prospective franchisees often benefit from extensive training, receiving an average of 37 days of preparation. This highlights the commitment of franchisors to support their partners and ensure sustainable franchise recruitment. Essential skills such as franchise management, leadership, and sales capabilities are increasingly valued as keys to success.
Geographically, franchise networks are evenly distributed across France, with strong presence in the Southeast and West. Franchisees typically choose to open in regions where they’ve previously worked, helping them build on their knowledge of the local market.
In terms of development, while the expansion rate has slightly slowed compared to last year, franchising remains a growth sector. 84% of franchisors have opened new units recently, confirming their ongoing development efforts.
In conclusion, franchising in France remains a dynamic and accessible sector, offering many opportunities for entrepreneurs of all backgrounds. It is backed by strong training and support systems, solidifying its reputation as a top choice for aspiring business owners.
*Source: 20th Annual Survey by the French Franchise Federation
Candidate ambivalence, increasing competition: a more complex reality on the ground
Franchisee recruitment is a long journey
The decision-making and validation process for candidates is a crucial and non-negotiable timeline. The outcomes of events like the Franchise Expo Paris will only truly materialize months later—potentially in the second half of 2024.
It will then be time for franchisors to assess:
• Which candidates have we successfully kept in contact with?
• How many committed to moving forward?
• How many chose to withdraw?
• How many are still considered too junior to launch a business?
Additionally, candidates usually explore several brands, opening the door to competing offers and longer decision-making periods. The competition is fierce, and standing out among attractive concepts is key.
For most candidates, launching a franchise is a life-changing decision that requires time and reassurance. Meanwhile, franchisors must maintain contact and nurture candidate engagement.
Behind the positive figures lies a more nuanced reality. The franchisee selection process is full of obstacles—with major implications for long-term success. Under pressure to expand and open new locations, some networks may be tempted to prioritize quantity over quality—sometimes at the cost of choosing underqualified candidates. This can lead to poor performance, premature closures, and ultimately, costly failures for both the network and franchisee.
Franchise recruitment challenges: an opportunity to innovate!
Franchisee recruitment and efficient management are key to long-term success. That’s why it’s essential to be equipped with the right CRM tools to streamline and secure the entire process.
How can you effectively meet your recruitment challenges?
- Optimize candidate sourcing: With Seenaps, franchise networks can identify and focus on the most effective channels.
- Pre-qualify candidates: Save time and focus on high-potential profiles using automated pre-screening tools.
- Track and refine the selection process: Maintain contact with candidates and improve every step of the recruitment journey.
- Make informed decisions: Reduce risks and boost success rates by relying on data-driven analysis.
Transform your network with innovative tools
How can you scale your franchise successfully? By improving recruitment quality and speeding up the selection process, networks can grow in a way that aligns with their brand. In the face of expansion and franchise recruitment challenges, adopting innovative tools is no longer optional—it’s a necessity for sustainable and high-quality growth.
Discover how Seenaps can support your franchise recruitment process. Explore Seenaps and step into the future of franchising!
