Retail Networks: Kitchen Designers in Search of Optimized Management

In an increasingly competitive commercial environment, kitchen retail networks are seeking to optimize the management of their outlets and improve operational efficiency to meet the sector’s current challenges. Pauline Lamour (Project Manager) and Michel Faillie (Head of Offer) at Seenaps tell us more.

Kitchen designers are facing multidimensional challenges in a volatile market. The complexity of international supply chains, product personalization demands in the context of mass production, hiring difficulties, and increased competition from digital players are just a few of the daily hurdles. Additionally, complying with diverse regulations and meeting growing consumer expectations in terms of sustainability and technological innovation makes day-to-day management even more complex.

Seenaps’ approach to managing kitchen retail networks is based on mastering operational management for greater day-to-day impact. “By supporting, for example, the network coordinators, we make field visits more effective by enabling easy centralization of exchanged information. We automate processes, and everyone benefits—headquarters included,” explains Michel Faillie, Head of Offer at Seenaps.

In just a few clicks, tedious reporting tasks are completed! “You then have a daily overview of what’s happening across your outlets. This allows you to take action and anticipate upcoming challenges in a sometimes-difficult context.” More than ever, agility is essential in supporting a network. Equipping your teams effectively means staying connected to your network and rethinking your concept in real time based on customer experiences, thanks to relevant and efficient field feedback.

Investing in innovative tools helps simplify the daily operations of retail networks and enables more strategic management from franchisors.

For kitchen designers, collecting and analyzing data is crucial in a rapidly evolving sector. “The advantage of being well-equipped lies in the better retrieval of data and the analysis of customer feedback, which is essential for quickly adapting products and services to the market”, says Michel Faillie.

This ability to respond quickly to field requirements helps retail networks remain competitive in a sector where consumer expectations change rapidly.

Pauline Lamour, Project Manager at Seenaps, confirms this innovative approach to gaining efficiency: “At Seenaps, for example, we can connect to our clients’ ERP and CRM systems. This gives them a global view of their business, a real advantage for steering operations calmly and with foresight.”

Innovation is central to the concerns of retail networks, which see digitalization as a way to transform habits, improve efficiency, and turn data into actionable insights. This proactive management allows brands to forecast trends and better plan their marketing and operational strategies.

Successfully managing a network also relies on franchisee engagement and smooth communication. Interactive materials, accessible and dynamic e-learning, etc.—these are all powerful tools for boosting communication via an internal communication platform. Onboarding new team members, sharing the operations manual, managing network life, planning events—“Consistent training and engaging communication are essential to maintaining skill levels across the network”, says Pauline Lamour. Coordinating these initiatives ensures a unified and well-orchestrated rollout across all points of sale.

“Every day, we support networks in rolling out their initiatives. Our client Raison Home, for example, integrates virtual reality into their outlets. Through our 360° platform, network brands can equip themselves, access all the necessary documentation, and easily order their equipment while benefiting from a simplified operating procedure with all the key steps listed for a successful launch.”

While digital transformation is complex, it offers significant opportunities for kitchen retail networks. By providing tools for improved management, data-driven decision-making, and deeper employee engagement, digitalization proves to be a valuable ally in navigating the sector’s current challenges. For kitchen designers wanting to stay at the forefront of innovation and customer satisfaction, digital is no longer an option—it’s a necessity.