Primo Conciergerie & Seenaps: Interview with Jimmy Januario, Co-Manager

Primo Conciergerie is the story of a network that is revolutionizing the concierge sector in France. Specializing in high-end concierge services, the brand offers personalized solutions for property owners looking to optimize the management of their short-term rentals.

Founded with the ambition of modernizing and professionalizing a profession sometimes seen as outdated, Primo Conciergerie relies on high quality standards and an innovative approach. Through a brand licensing model, the company allows entrepreneurs to join its network while sharing its values of excellence and service.

To support this expansion, Primo Conciergerie chose Seenaps, which plays a key role by offering digital tools adapted to the needs of its licensees. We spoke with Jimmy Januario, co-manager of Primo Conciergerie, to understand how this collaboration is accelerating their growth.

Buckle up, it’s going places!

When Jimmy Januario and his team launched Primo Conciergerie, they had a strong conviction: the concierge profession needed a fresh start. Too often perceived as outdated, the sector lacked professionalism and clear standards.

“We chose this model because it allows us to share our values and bring new meaning to a profession that, in our opinion, needed modernization. The goal was to breathe new life into it by adapting our practices to today’s expectations, both in terms of service quality and professional ethics.”

For them, franchising isn’t just a business model. It’s a powerful lever for passing on a vision and supporting entrepreneurs who share the same ambition. “It’s not just a business opportunity—it’s above all a human project aimed at creating an engaged and dynamic community.”

By building their network around strong values and close support, Primo Conciergerie is creating more than just a brand: they are shaping an ecosystem where every licensee can grow within a solid framework with the right tools.

When you decide to transform an entire profession, obstacles are part of the journey. For Primo Conciergerie, the first challenge was to structure a sector they saw as lacking professionalism.

“We implemented solid processes to ensure a high level of quality, with demanding standards that uplift our industry.”

But professionalizing the concierge service wasn’t enough. They also needed to establish a strong and credible brand image in a rapidly evolving market. Becoming a recognized reference was a real challenge that required constant work on visibility and network credibility.

Today, the challenge is shifting. Supporting licensees is now at the heart of their priorities. “Our challenge is to support our licensees so they can thrive and perform. That means providing constant support and adding new features.”

Among upcoming developments, an internal e-shop and an online booking platform are planned for 2025 to enhance efficiency. The goal is clear: provide every licensee with increasingly powerful tools to better meet client expectations and optimize their operations.

In a fast-growing network, structuring and supporting licensees are major issues. To meet them, Primo Conciergerie turned to a trusted ally: Seenaps.

“Seenaps has become a central tool in our organization. It allows us to structure our processes and provide our licensees with the right resources. It’s kind of like our digital headquarters!”

With a platform designed for network management, everything becomes more fluid. “With its five modules, we can do everything: efficiently recruit new partners, train them quickly, share key information easily, support the field, and track our performance at a glance.”

This tool doesn’t just simplify admin—it creates a solid framework that optimizes the daily lives of licensees. “Our licensees have access to an intuitive platform that simplifies their work and boosts their business. In short, Seenaps is our network booster, and we can’t do without it!”

A huge thank you to Jimmy Januario for this testimonial! The partnership between Primo Conciergerie and Seenaps perfectly illustrates how, with the right tools, a network can grow quickly and efficiently while maintaining excellence.

Curious to see how Seenaps can transform your brand and boost your performance? Don’t wait—come see for yourself what it can do for your growth!