Franchising continues to attract more entrepreneurs in France

For the 8th consecutive year, the Seenaps team attended the Franchise Expo Paris from March 19 to 22, 2023. This event provided an excellent opportunity to engage with franchisors about the growth and development of their networks. Over four days, 573 exhibitors showcased their brands to franchisees and prospective entrepreneurs. Nearly 150 conferences, workshops, and pitches highlighted the entrepreneurial spirit driving the event’s remarkable growth.

The numbers speak for themselves. This year, 30,454 attendees traveled to Franchise Expo Paris from March 19th to 22nd. This represents a 42% increase compared to 2022.

This year, the organization redesigned the event, allowing for some modernizations such as moving the show to a larger hall in the Paris exhibition center and a new layout of the exhibition areas.

This success underscores franchising’s appeal to entrepreneurs, who are increasingly exploring this business model. A total of 90 sectors were represented at the event, demonstrating its broad reach.

What franchise sectors were featured?

Franchising offers opportunities for every entrepreneurial profile.

This year, there were 573 exhibitors, representing 460 national and international brands. Each brand was able to showcase its innovative concepts, some of which were already well-established, others. A successful attraction for these companies, looking to expand their network.

The presence of international brands was especially notable, with representatives from 22 countries, including Brazil, Canada, Italy, Taiwan, and the United States, accounting for 18% of the exhibitors.

The event also spotlighted essential partners who play a critical role in franchise development.

Who are the key franchise partners?

Franchise candidates were numerous this year, as were traders, employees and investors who came to find out more. In total, there were just over 34,000 visitors spread over the 4 days of the show.

On the international side, 1,600 international participants made the trip, further proof that the franchise sector is attracting foreign visitors.

The current leading sectors are food and household equipment. This is followed by miscellaneous retail, fast food (and takeaway services), and personal equipment, according to the Franchise Observatory.

As a reminder, in 2022, there were 1,972 franchise networks and 84,497 franchised points of sale in France for a total turnover of 76.6 billion euros.

For this 41st edition of the show, nearly 150 conferences were organized over 4 days on various themes:

5 examples of conferences scheduled at the Franchise Expo Paris Show:

How to start a business? Which status should you choose? How to ensure the legal oversight of your structure? How to obtain financing?

There are many questions to be asked when starting a franchise business. This is why the event also provided an opportunity to facilitate discussions between franchisors, franchisees, and project leaders.

Without forgetting – for franchisors – the main challenges of developing their network and providing the best possible support to new candidates and franchisees.

Providing seamless support for the arrival of franchisees, from initial contact to signing, is a real challenge. That’s why it’s recommended to use a dedicated recruitment tool.

By digitizing your processes, you will offer a simple, professional and pleasant experience to your new recruits: a key step for a positive welcome!

Beyond these challenges, a platform equipped for your needs will also allow you to monitor and succeed in your recruitment.

Without proper tools, engaging a network can become a daunting task.

To facilitate the support of franchisees, it is necessary to effectively transfer skills and know-how. Operating manual, e-learning platform for skills development, updating of data and documents, data tracking, etc.

This essential information can be easily communicated using tools developed for this purpose. It is then possible to monitor the evolution of its brands in real time and to familiarize its new franchisees with the functioning of its model.

At Seenaps, we offer a platform dedicated to the franchisor’s missions thanks to a suite of turnkey (or tailor-made) modules and complete support from customization to operational monitoring.

Thanks to a personalized approach, we have adapted our platform to the specific needs of the franchisor in order to respond to its challenges in real time.

From developing your network to animation, management and communication, our team and our tool are the digital response to your franchisor missions.

Interested in learning more about Seenaps?

At Seenaps, we are delighted to have participated in this wonderful 2023 edition of the Franchise Expo Paris trade show. We would like to thank the entire organizing team and all the participants and visitors for these four days of meetings!