Maxiam optimizes internal communication with Seenaps

For over 50 years, the Maxiam Group has been a key player in the French furniture, bedding, and kitchen market. With six brands – Les Experts Meubles, La Maison Contemporaine, Docks du Meuble, Love Literie, Maxiliterie, and Cuisines Actuelles – it supports independent retailers in developing their stores.

But with the growth of its brands and the expansion of its network, Maxiam faced a major challenge: streamlining and structuring internal communication. The tool previously used had reached its limits, with sometimes complex information management and limited responsiveness. To support its growth and optimize network organization, the group decided to adopt Seenaps, our all-in-one platform dedicated to brand networks.

Renamed Digimax internally, Seenaps is now at the core of Maxiam’s digital transformation. Thanks to this tool, the group is structuring its communication, improving coordination between its brands, and facilitating information sharing.

Three modules are already fully integrated:

✅ Communicate and share

✅ Animate and support

✅ Strategically manage

The “Train and Engage” module is currently being deployed, and the one dedicated to network development will follow soon. Seenaps already represents a powerful lever to increase operational efficiency and strengthen the group’s momentum.

With Digimax, Maxiam now has a modern, agile, and scalable tool, capable of adapting to the needs of its brands and members. This first step toward complete digitalization marks a major advancement in optimizing the network, with promising prospects for evolution.

Seenaps enables Maxiam to centralize and structure network management, offering an agile and scalable solution adapted to the group’s challenges.

The three integrated modules are now fully utilized:

✅ Communicate and Share: all key information – marketing campaigns, events, strategic documents – is gathered in one place. Members now have quick and simplified access to essential resources, encouraging better coordination with headquarters.

✅ Animate and Support: tools dedicated to field visits and action tracking allow for more effective network management. Coordinators have concrete means to structure their support and report information efficiently.

✅ Manage the Network: with a consolidated view of key performance indicators (KPIs), this module helps Maxiam make informed strategic decisions based on real-time data.

Two more modules will soon complete the platform:

🚀 Network Development: a tool designed to simplify the recruitment of new members and structure brand expansion.

📚 Team Training: a digital space enabling team members to train independently, with content accessible at any time.

With Seenaps, Maxiam is taking a new step forward in its digital transformation by adopting a powerful solution that adapts to brand needs and improves network management.

The integration of Seenaps at Maxiam wasn’t left to chance. To ensure a smooth adoption, a structured support plan was implemented from the start.

A digital project manager was appointed internally and trained by the Seenaps team. Their role: lead the deployment, become the platform’s main point of contact, and share best practices with team members. This approach enabled a gradual and effective skill-building process.

Network coordinators also received a detailed presentation of the modules. Without extensive training at this stage, this introduction helped them understand the key features and grasp the added value of Seenaps in their daily tasks.

This gradual approach made it easier for teams to adopt Digimax and get familiar with the tool before using its full potential. The goal? Make Seenaps an essential lever for managing and steering the Maxiam network.

While the full impact of Seenaps will emerge over time, several benefits are already visible.

One of the first advantages lies in information centralization. Now, all essential data – promotional offers, events, KPIs – is accessible in one place, significantly improving internal communication and the flow of information. Each member has access to up-to-date, real-time information.

Network animation is also strengthened. With better performance tracking and field action follow-up, Maxiam is more effectively supporting its retailers and optimizing store management. The upcoming deployment of the Development and Training modules will further enhance these processes, particularly in facilitating recruitment and team upskilling.

With Seenaps, Maxiam is taking a decisive step toward full network digitalization. By centralizing all its processes – communication, animation, and management – within a single platform, the group equips itself with a powerful tool to boost efficiency and agility.

The progressive integration of the Development and Training modules promises to further amplify this transformation. Seenaps allows Maxiam to anticipate market changes and better meet the needs of its retailers and customers.

If you also want to structure your communication and optimize your network, Seenaps is the solution you need!