Strategy

Franchises, cooperatives, brand networks… Each model has its own complexity. In this article, Seenaps° shares actionable guidelines to build a coherent, useful, and sustainable digital strategy—fully grounded in the day-to-day reality of the field.

Winter sales in France are a crucial period for store networks. Careful preparation is essential to maximize sales, optimize commercial…

As an expert member of the French Franchise Federation (FFF), Seenaps supports networks of stores, franchises, cooperatives, and all network-based…

We’ve all experienced major disruptions due to the pandemic. Many sectors, including franchise and brand networks, were forced to reinvent…

With 32% of French people interested in entrepreneurship and 43% of future entrepreneurs drawn to franchising, the sector is booming—especially…

Marketplaces are increasingly appealing to franchise networks. These platforms offer new, highly attractive sales channels with numerous benefits for franchisors.…

Marketplaces are increasingly appealing to franchise networks. These platforms provide new, highly attractive sales channels with numerous benefits for network…

COVID-19 and lockdowns have accelerated the integration of online shopping into consumer habits. “It’s very clear that the digitization of…