Before Seenaps: 6TM’s dedicated offer for franchises and networks

6TM Group has long worked with franchisors. Following its acquisition in 2019 of HEGYD, a company specializing in franchise and network solutions, 6TM designed a tailor-made digital offer for network heads. Co-developed with industry professionals, this offer supports franchisors from A to Z—from franchisee recruitment to network animation and strategic management—while being adaptable to each network’s specific needs.

Network development necessarily requires the implementation of tools tailored to the franchisor’s specific challenges. Because it ensures consistency, digital is key!

The world of franchising has evolved in recent years, with increasing awareness of the importance of digital. According to Michel Faillie, Director of the Seenaps offering and expert member of the French Franchise Federation since 2014, digital transformation has become an essential step:

« Today, new franchisors integrate digital from the business plan stage. We’re also seeing long-established players lose momentum as smaller networks embrace digital to boost recruitment and growth. Digital is therefore indispensable: it structures activity, provides consistency, and saves time ».

Stéphane Trémier, CEO of 6TM Group, shares this view. He initiated the creation of a new digital platform 100% designed for network heads:

« At 6TM, we’ve always believed that digital transformation drives performance. With this offer dedicated to franchise networks, we’re applying the full 6TM DNA to franchisors, covering all their missions—from recruitment and lead generation across various channels to strategic decision-making. As experts in cross-functional digital solutions, we’re able to meet all the needs of network heads with comprehensive support.»

How can we best meet the specific needs of networks and franchises? The Seenaps offer was naturally built on the foundation of HEGYD’s expertise, which already supported over 50 networks at the time of its merger with 6TM.

But it truly took shape through a collaborative effort with franchisors themselves.

« Co-construction is part of how we operate », explains Stéphane Trémier. « To create the best possible offer, we worked directly with those on the ground. »

This collaboration is set to continue, with a soon-to-launch Client Club bringing together franchisors eager to challenge and help evolve 6TM’s offering.

While the new franchise and network offer includes specific features, its uniqueness lies in its ability to adapt to any context.

It targets all industries—6TM already serves clients across diverse sectors such as home improvement, food, real estate, automotive, services, and trading.

All maturity levels are also supported. « We adapt to each network’s digital maturity. » says Michel Faillie. « If existing tools are working well, our role is to add a complementary layer—giving network heads more visibility for better management. »

6TM’s solutions can therefore support franchisors at any deployment stage, from launching a new concept to optimizing an established network.

Unlike existing platforms, this offering is not a single tool, but a modular digital suite of “building blocks,” each addressing franchisors’ main challenges, with high customization potential.

Franchise network heads can now implement digital solutions across all their key responsibilities.

Designed to assist leaders or development managers in launching and scaling the network, this module includes a range of tools to simplify the recruitment process and help the brand stand out to potential candidates (e.g., recruitment websites, candidate CRM systems…).

To help franchisees deploy and replicate the brand’s know-how, 6TM provides not only e-learning solutions but also a fully digital operations manual.

As business growth is a core issue, this module introduces new growth drivers for franchisees: institutional websites, e-commerce platforms, lead generators, click & collect systems, local microsites, etc.

In a network, transmitting information and retrieving field data is essential. 6TM addresses this challenge with various solutions: EDM (Electronic Document Management), intranet, ticketing, directory, messaging, etc.

To support field animators acting as the link between HQ and franchisees, the 6TM suite includes tools to facilitate data reporting and continuous improvement processes.

The final module offers a centralized, aggregated view of network performance, enabling monitoring by region, franchisee, or other filters. It is based on KPI tracking, ERP systems, auditing tools, and decision-making aids.

Positioning itself as a true digital partner, Seenaps 6TM Group goes beyond offering features—it aligns with each network’s specific challenges. Franchisors are free to select the most relevant modules based on their business and maturity, while receiving personalized guidance.

« We aim to provide long-term support to franchisors », says Michel Faillie. « This includes upstream workshops and our own feedback. Thanks to our network expertise, we can identify organizational issues and emphasize that digital transformation goes beyond tools—it touches legal, communication, and other critical areas where we bring real-world examples. »

The suite can even be adapted as needed, as Stéphane Trémier confirms:

« The solution is packaged, but we can develop additional modules. The goal is to keep the platform evolving throughout the network’s growth, whether during launch or acceleration phases. »

Finally, Seenaps includes training support, assisting HQ teams in engaging franchisees as early as possible in the digital transformation process.

With this new complete and modular suite, Seenaps aims to become the digital leader in franchising, positioning itself as a true business partner for network heads.