{"id":4731,"date":"2020-10-01T11:14:00","date_gmt":"2020-10-01T09:14:00","guid":{"rendered":"https:\/\/www.seenaps.fr\/?p=4731"},"modified":"2025-05-20T12:27:57","modified_gmt":"2025-05-20T10:27:57","slug":"store-locator-leveraging-digital-for-point-of-sale-success","status":"publish","type":"post","link":"https:\/\/www.seenaps.fr\/en\/store-locator-leveraging-digital-for-point-of-sale-success\/","title":{"rendered":"STORE LOCATOR: leveraging digital for point-of-sale success"},"content":{"rendered":"
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COVID-19 and lockdowns have accelerated the integration of online shopping into consumer habits.<\/p>\n<\/div><\/section>\n\n

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\u201cIt\u2019s very clear that the digitization of commerce\u2014although long present\u2014is now accelerating dramatically<\/em>,\u201d observes Herv\u00e9 Gilg, retail expert at business transformation consultancy Alvarez & Marsal (La Tribune, 08\/27\/2020).<\/p>\n<\/div><\/section>\n\n

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This shift was already underway before COVID-19 shook the global economy.<\/p>\n<\/div><\/section>\n\n

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Do you manage multiple brands or a retail network? Want to help your customers, especially under curfews and health restrictions, find the nearest store, location, or service? Develop a high-performing, well-referenced Store Locator\u2014that\u2019s exactly what it\u2019s made for!<\/p>\n<\/div><\/section>\n\n

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What is a Store Locator for?<\/strong><\/h3>\n<\/div><\/section>\n\n
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A Store Locator is a service that helps users find a physical point of sale. It can be featured on a website or a mobile app.
In retail networks (franchises, cooperatives, concessions, etc.), the Store Locator is typically developed by the head office to direct and streamline traffic to the nearest outlet.<\/p>\n<\/div><\/section>\n\n

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From a technical standpoint, a Store Locator enhances organic SEO thanks to local pages dedicated to each point of sale. It can generate up to 20% of a website\u2019s traffic, and as much as 70 to 80% for restaurant websites. Additionally, Store Locators now include smart pages\u2014optimized pages that highlight a store\u2019s specific expertise. These not only boost organic rankings for related keywords, but also serve as landing pages for paid campaigns (SEA).<\/p>\n<\/div><\/section>\n\n

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Store Locators can also integrate features like appointment booking, customized store offers, and click & collect.<\/p>\n<\/div><\/section>\n\n

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Click & Collect: the true purpose of Store Locators?<\/strong><\/h3>\n<\/div><\/section>\n\n
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British retailer Argos was the first to launch the Click & Collect experience in the early 2000s. In 2008, Google and Yahoo released their first studies on the growing phenomenon. Major retailers quickly jumped on board, with designated Click & Collect areas now common in stores like Darty, La Fnac, IKEA, and shopping malls.<\/p>\n<\/div><\/section>\n\n

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The widespread adoption of digital devices in households helped democratize online ordering and delivery practices. Many consumers now use them to sell personal items on platforms like eBay, Le Bon Coin, or Vinted.<\/p>\n<\/div><\/section>\n\n

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Now a common feature among retail chains, Click & Collect addresses the needs of increasingly omnichannel customers\u2014and also of stores looking to bridge online and offline strategies. According to a recent INSEE study, 85% of e-commerce websites were expected to offer Click & Collect in 2023.<\/p>\n<\/div><\/section>\n\n

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Store Locators for different goals\u2026<\/strong><\/h3>\n<\/div><\/section>\n\n
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Today, the Store Locator is a must-have in any local digital marketing strategy. It highlights specific stores, products, and\/or services based on a user\u2019s location.<\/p>\n<\/div><\/section>\n\n

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A well-built Store Locator encourages interaction through various calls to action\u2014get directions to a store, call the store, view the local page, book an appointment, reserve a product, or view a special offer.<\/p>\n<\/div><\/section>\n\n

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A good UX design ensures that calls to action are effective\u2014thanks to both relevant content and ease of use.<\/p>\n<\/div><\/section>\n\n

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Seenaps* leveraged 6TM Group\u2019s custom expertise to support many networks in building their local visibility. Whether it\u2019s Technitoit for quote requests, L\u2019\u00c9chelle Europ\u00e9enne for Click & Collect, or Guy Hoquet Immobilier for appointment bookings\u2014the Store Locator remains the core Web-to-Store tool.<\/p>\n<\/div><\/section>\n\n

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In early 2021\u2019s uncertain economic climate\u2014shaped by lockdowns and curfews\u2014the Store Locator remains one of the most essential components of any head office\u2019s multichannel marketing strategy.<\/p>\n<\/div><\/section>\n\n

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*Seenaps is a SaaS solution from 6TM Group.<\/p>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"

COVID-19 and lockdowns have accelerated the integration of online shopping into consumer habits. \u201cIt\u2019s very clear that the digitization of commerce\u2014although long present\u2014is now accelerating dramatically,\u201d observes Herv\u00e9 Gilg, retail expert at business transformation consultancy Alvarez & Marsal (La Tribune, 08\/27\/2020). This shift was already underway before COVID-19 shook the global economy. Do you manage […]<\/p>\n","protected":false},"author":1,"featured_media":2425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[54],"tags":[],"acf":[],"yoast_head":"\nSTORE LOCATOR: leveraging digital for point-of-sale success - Seenaps<\/title>\n<meta name=\"description\" content=\"Store Locators boost local visibility, drive traffic, and enable Click & Collect\u2014essential tools for franchise network performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seenaps.fr\/en\/store-locator-leveraging-digital-for-point-of-sale-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STORE LOCATOR: leveraging digital for point-of-sale success - 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