{"id":4729,"date":"2021-09-21T11:02:00","date_gmt":"2021-09-21T09:02:00","guid":{"rendered":"https:\/\/www.seenaps.fr\/?p=4729"},"modified":"2025-05-20T13:39:26","modified_gmt":"2025-05-20T11:39:26","slug":"before-seenaps-6tms-dedicated-offer-for-franchises-and-networks","status":"publish","type":"post","link":"https:\/\/www.seenaps.fr\/en\/before-seenaps-6tms-dedicated-offer-for-franchises-and-networks\/","title":{"rendered":"Before Seenaps: 6TM’s dedicated offer for franchises and networks"},"content":{"rendered":"
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6TM Group<\/a> has long worked with franchisors. Following its acquisition in 2019 of HEGYD, a company specializing in franchise and network solutions, 6TM designed a tailor-made digital offer for network heads. Co-developed with industry professionals, this offer supports franchisors from A to Z\u2014from franchisee recruitment to network animation and strategic management\u2014while being adaptable to each network\u2019s specific needs.<\/p>\n<\/div><\/section>\n\n

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An offer designed for and with franchisors<\/strong><\/h3>\n<\/div><\/section>\n\n
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Network development necessarily requires the implementation of tools tailored to the franchisor\u2019s specific challenges. Because it ensures consistency, digital is key!<\/p>\n<\/div><\/section>\n\n

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Digital as a performance driver<\/strong><\/h3>\n<\/div><\/section>\n\n
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The world of franchising has evolved in recent years, with increasing awareness of the importance of digital. According to Michel Faillie, Director of the Seenaps offering and expert member of the French Franchise Federation since 2014, digital transformation has become an essential step:<\/p>\n<\/div><\/section>\n\n

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\u00ab\u00a0Today, new franchisors integrate digital from the business plan stage. We\u2019re also seeing long-established players lose momentum as smaller networks embrace digital to boost recruitment and growth. Digital is therefore indispensable: it structures activity, provides consistency, and saves time \u00bb.<\/em><\/p>\n<\/div><\/section>\n\n

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St\u00e9phane Tr\u00e9mier, CEO of 6TM Group<\/a>, shares this view. He initiated the creation of a new digital platform 100% designed for network heads:<\/p>\n<\/div><\/section>\n\n

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\u00ab\u00a0At 6TM, we\u2019ve always believed that digital transformation drives performance. With this offer dedicated to franchise networks, we\u2019re applying the full 6TM DNA to franchisors, covering all their missions\u2014from recruitment and lead generation across various channels to strategic decision-making. As experts in cross-functional digital solutions, we\u2019re able to meet all the needs of network heads with comprehensive support<\/em>.\u00bb<\/em><\/p>\n<\/div><\/section>\n\n

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An offer built with franchise experts<\/strong><\/h3>\n<\/div><\/section>\n\n
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How can we best meet the specific needs of networks and franchises? The Seenaps offer was naturally built on the foundation of HEGYD\u2019s expertise, which already supported over 50 networks at the time of its merger with 6TM.<\/p>\n<\/div><\/section>\n\n

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But it truly took shape through a collaborative effort with franchisors themselves.<\/p>\n<\/div><\/section>\n\n

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\u00ab\u00a0Co-construction is part of how we operate\u00a0\u00bb,<\/em>\u00a0explains St\u00e9phane Tr\u00e9mier. \u00ab\u00a0To create the best possible offer, we worked directly with those on the ground. \u00bb<\/em><\/p>\n<\/div><\/section>\n\n

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This collaboration is set to continue, with a soon-to-launch Client Club bringing together franchisors eager to challenge and help evolve 6TM\u2019s offering.<\/p>\n<\/div><\/section>\n\n

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A solution for all networks<\/strong><\/h3>\n<\/div><\/section>\n\n
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While the new franchise and network offer includes specific features, its uniqueness lies in its ability to adapt to any context.<\/p>\n<\/div><\/section>\n\n

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It targets all industries\u20146TM already serves clients across diverse sectors such as home improvement, food, real estate, automotive, services, and trading.<\/p>\n<\/div><\/section>\n\n

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All maturity levels are also supported.\u00a0\u00ab<\/em> We adapt to each network\u2019s digital maturity<\/em>.\u00a0\u00bb\u00a0<\/em>says Michel Faillie. \u00ab\u00a0If existing tools are working well, our role is to add a complementary layer\u2014giving network heads more visibility for better management.\u00a0\u00bb<\/em><\/p>\n<\/div><\/section>\n\n

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6TM\u2019s solutions can therefore support franchisors at any deployment stage, from launching a new concept to optimizing an established network.<\/p>\n<\/div><\/section>\n\n

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A complete software suite with tailored support<\/strong><\/h3>\n<\/div><\/section>\n\n
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Unlike existing platforms, this offering is not a single tool, but a modular digital suite of \u201cbuilding blocks,\u201d each addressing franchisors\u2019 main challenges, with high customization potential.<\/p>\n<\/div><\/section>\n\n

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Digital solutions covering every strategic pillar<\/strong><\/h3>\n<\/div><\/section>\n\n
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Franchise network heads can now implement digital solutions across all their key responsibilities.<\/p>\n<\/div><\/section>\n\n

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  • Franchisee recruitment<\/strong><\/li>\n<\/ul>\n<\/div><\/section>\n\n
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    Designed to assist leaders or development managers in launching and scaling the network, this module includes a range of tools to simplify the recruitment process and help the brand stand out to potential candidates (e.g., recruitment websites, candidate CRM systems\u2026).<\/p>\n<\/div><\/section>\n\n

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    • Franchisee engagement and training<\/strong><\/li>\n<\/ul>\n<\/div><\/section>\n\n
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      To help franchisees deploy and replicate the brand\u2019s know-how, 6TM provides not only e-learning solutions but also a fully digital operations manual.<\/p>\n<\/div><\/section>\n\n

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      • Business generation<\/strong><\/li>\n<\/ul>\n<\/div><\/section>\n\n
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        As business growth is a core issue, this module introduces new growth drivers for franchisees: institutional websites, e-commerce platforms, lead generators, click & collect systems, local microsites, etc.<\/p>\n<\/div><\/section>\n\n

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        • Communication and collaboration<\/strong><\/li>\n<\/ul>\n<\/div><\/section>\n\n
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          In a network, transmitting information and retrieving field data is essential. 6TM addresses this challenge with various solutions: EDM (Electronic Document Management), intranet, ticketing, directory, messaging, etc.<\/p>\n<\/div><\/section>\n\n

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          • Network animation<\/strong><\/li>\n<\/ul>\n<\/div><\/section>\n\n
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            To support field animators acting as the link between HQ and franchisees, the 6TM suite includes tools to facilitate data reporting and continuous improvement processes.<\/p>\n<\/div><\/section>\n\n

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            • Strategic management<\/strong><\/li>\n<\/ul>\n<\/div><\/section>\n\n
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              The final module offers a centralized, aggregated view of network performance, enabling monitoring by region, franchisee, or other filters. It is based on KPI tracking, ERP systems, auditing tools, and decision-making aids.<\/p>\n<\/div><\/section>\n\n

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              Support as added value<\/strong><\/h2>\n<\/div><\/section>\n\n
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              Positioning itself as a true digital partner, Seenaps 6TM Group goes beyond offering features\u2014it aligns with each network\u2019s specific challenges. Franchisors are free to select the most relevant modules based on their business and maturity, while receiving personalized guidance.<\/p>\n<\/div><\/section>\n\n

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              \u00ab\u00a0We aim to provide long-term support to franchisors<\/em> \u00bb,<\/em>\u00a0says Michel Faillie. \u00ab\u00a0This includes upstream workshops and our own feedback. Thanks to our network expertise, we can identify organizational issues and emphasize that digital transformation goes beyond tools\u2014it touches legal, communication, and other critical areas where we bring real-world examples.<\/em> \u00bb<\/em><\/p>\n<\/div><\/section>\n\n

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              The suite can even be adapted as needed, as St\u00e9phane Tr\u00e9mier confirms:<\/p>\n<\/div><\/section>\n\n

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              \u00ab\u00a0The solution is packaged, but we can develop additional modules. The goal is to keep the platform evolving throughout the network\u2019s growth, whether during launch or acceleration phases.\u00a0\u00bb<\/em><\/p>\n<\/div><\/section>\n\n

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              Finally, Seenaps includes training support, assisting HQ teams in engaging franchisees as early as possible in the digital transformation process.<\/p>\n<\/div><\/section>\n\n

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              With this new complete and modular suite, Seenaps aims to become the digital leader in franchising, positioning itself as a true business partner for network heads.<\/p>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"

              6TM Group has long worked with franchisors. Following its acquisition in 2019 of HEGYD, a company specializing in franchise and network solutions, 6TM designed a tailor-made digital offer for network heads. Co-developed with industry professionals, this offer supports franchisors from A to Z\u2014from franchisee recruitment to network animation and strategic management\u2014while being adaptable to each […]<\/p>\n","protected":false},"author":1,"featured_media":2416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nBefore Seenaps: 6TM's dedicated offer for franchises and networks - Seenaps<\/title>\n<meta name=\"description\" content=\"Seenaps offers a modular software suite tailored for franchisors to manage, grow, and digitalize their network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seenaps.fr\/en\/before-seenaps-6tms-dedicated-offer-for-franchises-and-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Before Seenaps: 6TM's dedicated offer for franchises and networks - 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