{"id":4700,"date":"2024-06-26T14:13:01","date_gmt":"2024-06-26T12:13:01","guid":{"rendered":"https:\/\/www.seenaps.fr\/?p=4700"},"modified":"2025-05-20T12:25:43","modified_gmt":"2025-05-20T10:25:43","slug":"growing-in-a-post-pandemic-context-how-digital-tools-drive-performance","status":"publish","type":"post","link":"https:\/\/www.seenaps.fr\/en\/growing-in-a-post-pandemic-context-how-digital-tools-drive-performance\/","title":{"rendered":"Growing in a post-pandemic context: how digital tools drive performance"},"content":{"rendered":"
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We\u2019ve all experienced major disruptions due to the pandemic. Many sectors, including franchise and brand networks, were forced to reinvent themselves to survive and sustain. Now, four years after the health crisis, digital tools are more essential than ever in this transformation. Certain platforms have become indispensable for improving performance and ensuring efficient management. In this article, discover how networks are adapting to this new era of digitalization and growth.<\/p>\n<\/div><\/section>\n\n

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\u201cWe can clearly say that the pandemic acted as a catalyst for the digital transformation<\/strong> of franchise networks,\u201d <\/em>says Michel Failli, Director of the Seenaps offering and expert member of the French Franchise Federation. \u201cNetworks were confronted with unprecedented challenges and had to quickly reinvent themselves by adopting digital solutions to maintain their competitiveness\u201c.\u00a0<\/em><\/p>\n<\/div><\/section>\n\n

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Today, navigating this new environment requires accurate metrics tools to optimize performance and support growth across networks.<\/p>\n<\/div><\/section>\n\n

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Digitalization of the sector: A critical necessity<\/strong><\/h2>\n<\/div><\/section>\n\n
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Digitalization<\/strong> is now at the heart of brand network strategies. In 2023, the franchise sector in France showed impressive growth, with a 9% increase in franchised outlets, reaching 92,132 establishments<\/strong>*. Overall franchise turnover also climbed by 15.5%<\/strong>, reaching \u20ac88.49 billion<\/strong>.<\/p>\n<\/div><\/section>\n\n

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This performance is largely due to the implementation of digital solutions<\/strong> within the networks. The proper use of these tools has improved efficiency both at headquarters and in the field, as well as customer experience. This integration has allowed brands to stay competitive and respond to consumer expectations more quickly and effectively.<\/p>\n<\/div><\/section>\n\n

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*Source: Franchise Observatory \u2013 2023<\/em><\/p>\n<\/div><\/section>\n\n

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Key figures for franchising in france<\/h2>\n<\/div><\/section>\n\n
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